What is GoDNA?

GoDNA is a relationship intelligence app that helps you understand how people think, communicate, and make decisions. It turns 20+ years of behavioral science into simple, practical guidance you can use in sales, work, and everyday life.

GoDNA starts with a quick 17-question Discovery that reveals your natural behavior style, communication preferences, strengths, and decision patterns. You see how you are wired, where you are strong, and where friction is likely to show up with other people.

From there, you can use Digital Scan to get a fast behavioral read on someone in about 60 seconds using basic information. No forms. No personality labels. Just a directional view of how they prefer to engage, so you can adapt before the meeting, call, or message. This is especially powerful for sales professionals, advisors, recruiters, and anyone who needs to build trust quickly.

GoDNA also includes GeneAI, your behavioral assistant. You can ask questions like "How should I approach this person?" or "What is the best way to say this?" and get tailored scripts, email ideas, talking points, and communication tips based on real behavioral data. The focus is always on how to relate better, not how to categorize people.

Beyond one-to-one insight, GoDNA gives you deeper tools such as Style Match to see how two people might communicate or clash, Work Talents to understand how someone naturally solves problems and collaborates, and Financial Behavior to reveal how you approach money decisions and risk.

In short, GoDNA helps you remove guesswork from relationships. You get clear, science-backed insight into yourself and others so you can adapt, reduce friction, and build trust in every interaction.