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DNA Behavior recommended reading library
Find resources for the following topics:
Money and Personal Life Energy Education
- Behavior
- Personal Life Energy
- Money Energy
- Life Purpose
- Family Dynamics
- Career
- Community
- Health and Wellbeing
- Confidence
Behavioral Finance Education
Financial DNA: Discovering Your Unique Financial Personality for a Quality Life – Hugh Massie
Behaviorally Smart Financial Planning – Hugh Massie
Against the Gods: The Remarkable Story of Risk – Peter Bernstein
Thinking Fast and Slow – Daniel Kahneman
The Behavior Gap – Carl Richards
Managing Equity Portfolios – Mike Ervolini
Behavioral Portfolio Management - Thomas Howard
Personal Benchmark: Integrating Behavioral Finance and Investment Management - Chuck
Widger and Dr. Daniel Crosby
Predictably Irrational – Dan Ariely
What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions – Meir Statman
Investor Behavior - Victor Ricciardi
Behavioral Investment Counseling - Nick Murray
Noise – Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
The Right Decision – James Stein
How We Decide – Jonah Lehrer
Think Again – Adam Grant
Client Psychology – Dr. Charles Chaffin
Nudge – Richard Thaler and Cass Sunstein
Decision Leadership – Don Moore & Max Bazerman
Ripple: The Big Effects Of Small Behaviour Changes In Business – Jez
Groom
Business Education
Leadership
Leadership Behavior DNA – Lee Ellis & Hugh Massie
Leading with Honor – Lee Ellis
Engage with Honor – Lee Ellis
Discover Your True North – Bill George
The Leadership Challenge – Kouzes & Posner
Energy Leadership – Bruce Schneider
CEO Flow – Aaron Ross
The Five Temptations of a CEO – Patrick Lencioni
Death by Meeting – Patrick Lencioini
The Alliance – Reid Hoffman
Business Planning and Positioning
Traction – Gino Wickman
Get a Grip – Gino Wickman and Mike Paton
Mastering the Rockefeller Habits – Verne Harnish
Scaling Up – Verne Harnish
Vital Factors – Lee Froschheiser
The Customer Funded Business – John Mullins
The Inside Advantage – Robert Bloom
Good to Great – Jim Collins
Great by Choice – Jim Collins
Blue Ocean Strategy – W. Chan. Kim
Hidden Champions of the 21st Century – Herman Simon
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Petersen, Christopher Lochhead, Kevin Maney
Innovation
Augmented – Brett King
Free the Idea Monkey – Michael Maddock
Shortcut – John Pollack
The Medici Effect – Frans Johansson
Jugaad Innovation – Simone Ahuja
The Black Swan – Nassim Nicholas Taleb
Entrepreneurship
Entrepreneurship – John Legge
Instinct – Thomas Harrison
Edgewise – American Management Association (AMA)
The Virgin Way – Richard Branson
Business Stripped Bare – Richard Branson
Slicing Pie – Mike Moyer
Double Double – Cameron Herold
Simple Numbers, Straight Talk, Big Profits – Greg Crabtree
Startup Upstart – David Cummings
The Hard Thing About Hard Things – Ben Horowitz
Building Teams
The Best Place to Work – Ron Freidman
First Break All the Rules – Marcus Buckingham
The Five Dysfunctions of a Team – Patrick Lencioni
Topgrading – Bradford Smart
Ownership Thinking – Brad Hams
Generation Y – Peter Sheahan
The Likeability Factor – Tim Sanders
Organizational Development: Behavior Science Interventions for Organization Improvement – Wendell French
Not Everyone Gets a Trophy – Bruce Tulgan
Managing Humans – Michael Lopp
The Culture Code: The Secrets of Highly Successful Groups – Daniel Coyle
The Dream Manager – Matthew Kelly
The Talent Code – Daniel Coyle
Practice Management
Practice Made Perfect – Mark Tibergian
Building a World-Class Financial Services Business – Don Schreiber
The Power of Practice Management – Matt Matrisian
Building Your Multi-Million Dollar Practice – Peter Vessenes
What Clients Love – Harry Beckwith
Coaching
Coaching A to Z – Haesun Moon
Make Big Happen – Mark Moses
Marketing and Sales
Marketing
Switch – Chip and Dan Heath
Permission Marketing – Seth Godin
The Tipping Point – Malcolm Gladwell
The Wisdom of Crowds – James Surowiecki
Uncommon Service – Frances Frei
How Brands Grow – Byron Sharp
Building a Story Brand – Donald Miller
Inbound Marketing – Brian Halligan
Sales
Predictable Revenue – Aaron Ross
What’s Your Sales DNA – John Palumbo
Strengths Based Selling – Tony Rutigliano
Trust Based Selling – Charles H Green
Hyper Sales Growth – Jack Daly
On Negotiating – Mark McCormack
Authentic Negotiating – Corey Cupfer
The Complete Negotiator – Gerard Nierenberg
Customer Success – Nick Mehta, Dan Steinman and Lincoln Murphy
What Clients Love – Harry Beckwith
Money and Personal Life Energy Education
Behavior
A Whole New Mind - Daniel Pink
The Essential Jung - Anthony Stoor
Personality Plus - Florence Littauer
Quiet Power – Susan Cain
Outliers: The Story of Success – Malcolm Gladwell
Quiet – Susan Cain
Personal Life Energy
Feeling is the Secret – Neville Goddard
As a Man Thinketh – James Allen
Sick Souls, Healthy Minds: How William James Can Save Your Life – John Kaag
Becoming Supernatural – Dr. Joe Dispenza
Breaking the Habit of Being Yourself – Joe Dispenza
The Power of Your Subconscious Mind – Joseph Murphy
The Biology of Belief – Bruce Lipton
Mindset – Carol Dweck, Ph.D
You Are God Enough – Stevie Ray McHugh
The Path to Purpose – William Damon
Big Magic: Creative Living Beyond Fear - Elizabeth Gilbert
Ancient Secrets of a Master Healer – Clint Rogers
Think Yourself Rich – Joseph Murphy
Dreaming True – Robert Moss
Breath – James Nestor
Money Energy
The Nicomachean Ethics – Aristotle
A History of Money - Glyn Davies
The Energy of Money – Maria Nehmeth
The Millionaire Next Door - Thomas Stanley and William Danko
Money Secrets – Kim Curtis
The Psychology of Money – Morgan Housel – Verne Harnish
Money and the Meaning of Life – Jacob Needleman
The Monk Who Sold His Ferrari – Robin Sharma
Sudden Money – Susan Bradley
Think and Grow Rich – Napoleon Hill
Life Purpose
A Man’s Search for Meaning – Viktor Frankl
The Power of Identity - Bill Wiersma
The Truth About You - Arthur Miller
Unique Ability - Catherine Nomura
Half Time – Bob Buford
From Success to Significance – Lloyd Reeb
A New Earth - Eckhart Tolle
Relationships and Communication
Change your questions, change your life – Marilee Adams
Men are From Mars and Women from Venus – John Gray
Difficult Conversations – Douglas Stone
The Power of Appreciative Inquiry – Diana Whitney
Fierce Conversations – Susan Scott
Presenting to Win – Jerry Weissman
Ask – Daniel Solin
Family Dynamics
The Preparing Heirs – Williams & Preisser
Smart Couples Finish Rich – David Bach
Wealth in Families – Charles Collier
Navigating the Dark Side of Wealth – Thayer Willis
Inherited Wealth – John Levy
Beating the Midas Curse – Perry Cochell
Silver Spoon Kids – Eileen Gallo
Un-Heritage – Tom Conway
The Three Big Questions for a Frantic Family – Patrick Lencioni
Seeking Succession – Loyd Rawls
Parenting Champions – Lanny Bassham
The Golden Ghetto – Jessie H O’Neill
Career
Options Are Power – Donna Peters
Community
Life Gives to the Giver – Joe Polish
Give and Take – Adam Grant
Health and Wellbeing
Life Force – Tony Robbins
A Guide to the Good Life – William Irvine
Sick Souls, Healthy Minds: How William James Can Save Your Life – John Kaag
Wellbeing – Tom Rath
Lifespan – David Sinclair and Matthew D. LaPlante
From Strength to Strength – Arthur Brooks
Confidence
The Road Less Travelled – M. Scott Peck
Mind Gym – Gary Mack
The Power of Impossible Thinking - Yoram Wind
The 10X Rule – Grant Cardone
You² - Price Pritchett
212: The Extra Degree – Sam Parker
High Performance Habits – Brendon Burchard
The Power of Habit – Charles Duhigg
7 Habits of Highly Effective People – Stephen R. Covey
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