Recommended Reading

DNA Behavior recommended reading library

Find resources for the following topics:

Behavioral Finance Education

Business Education

Marketing and Sales

Money and Personal Life Energy Education

Behavioral Finance Education

Financial DNA: Discovering Your Unique Financial Personality for a Quality Life – Hugh Massie

Behaviorally Smart Financial Planning – Hugh Massie

Against the Gods: The Remarkable Story of Risk – Peter Bernstein

Thinking Fast and Slow – Daniel Kahneman

The Behavior Gap – Carl Richards

Managing Equity Portfolios – Mike Ervolini

Behavioral Portfolio Management - Thomas Howard

Personal Benchmark: Integrating Behavioral Finance and Investment Management - Chuck
Widger and Dr. Daniel Crosby

Predictably Irrational – Dan Ariely

What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions – Meir Statman

Investor Behavior - Victor Ricciardi

Behavioral Investment Counseling - Nick Murray

Noise – Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

The Right Decision – James Stein

How We Decide – Jonah Lehrer

Think Again – Adam Grant

Client Psychology – Dr. Charles Chaffin

Nudge – Richard Thaler and Cass Sunstein

Decision Leadership – Don Moore & Max Bazerman

Ripple: The Big Effects Of Small Behaviour Changes In Business – Jez

Back to top

Business Education


Leadership Behavior DNA – Lee Ellis & Hugh Massie

Leading with Honor – Lee Ellis

Engage with Honor – Lee Ellis

Discover Your True North – Bill George

The Leadership Challenge – Kouzes & Posner

Energy Leadership – Bruce Schneider

CEO Flow – Aaron Ross

The Five Temptations of a CEO – Patrick Lencioni

Death by Meeting – Patrick Lencioini

The Alliance – Reid Hoffman

Back to top

Business Planning and Positioning

Traction – Gino Wickman

Get a Grip – Gino Wickman and Mike Paton

Mastering the Rockefeller Habits – Verne Harnish

Scaling Up – Verne Harnish

Vital Factors – Lee Froschheiser

The Customer Funded Business – John Mullins

The Inside Advantage – Robert Bloom

Good to Great – Jim Collins

Great by Choice – Jim Collins

Blue Ocean Strategy – W. Chan. Kim

Hidden Champions of the 21st Century – Herman Simon

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Petersen, Christopher Lochhead, Kevin Maney

Back to top


Augmented – Brett King

Free the Idea Monkey – Michael Maddock

Shortcut – John Pollack

The Medici Effect – Frans Johansson

Jugaad Innovation – Simone Ahuja

The Black Swan – Nassim Nicholas Taleb

Back to top


Entrepreneurship – John Legge

Instinct – Thomas Harrison

Edgewise – American Management Association (AMA)

The Virgin Way – Richard Branson

Business Stripped Bare – Richard Branson

Slicing Pie – Mike Moyer

Double Double – Cameron Herold

Simple Numbers, Straight Talk, Big Profits – Greg Crabtree

Startup Upstart – David Cummings

The Hard Thing About Hard Things – Ben Horowitz

Back to top

Building Teams

The Best Place to Work – Ron Freidman

First Break All the Rules – Marcus Buckingham

The Five Dysfunctions of a Team – Patrick Lencioni

Topgrading – Bradford Smart

Ownership Thinking – Brad Hams

Generation Y – Peter Sheahan

The Likeability Factor – Tim Sanders

Organizational Development: Behavior Science Interventions for Organization Improvement – Wendell French

Not Everyone Gets a Trophy – Bruce Tulgan

Managing Humans – Michael Lopp

The Culture Code: The Secrets of Highly Successful Groups – Daniel Coyle

The Dream Manager – Matthew Kelly

The Talent Code – Daniel Coyle

Back to top

Practice Management

Practice Made Perfect – Mark Tibergian

Building a World-Class Financial Services Business – Don Schreiber

The Power of Practice Management – Matt Matrisian

Building Your Multi-Million Dollar Practice – Peter Vessenes

What Clients Love – Harry Beckwith

Back to top


Coaching A to Z – Haesun Moon

Make Big Happen – Mark Moses

Back to top

Marketing and Sales


Switch – Chip and Dan Heath

Permission Marketing – Seth Godin

The Tipping Point – Malcolm Gladwell

The Wisdom of Crowds – James Surowiecki

Uncommon Service – Frances Frei

How Brands Grow – Byron Sharp

Building a Story Brand – Donald Miller

Inbound Marketing – Brian Halligan

Back to top


Predictable Revenue – Aaron Ross

What’s Your Sales DNA – John Palumbo

Strengths Based Selling – Tony Rutigliano

Trust Based Selling – Charles H Green

Hyper Sales Growth – Jack Daly

On Negotiating – Mark McCormack

Authentic Negotiating – Corey Cupfer

The Complete Negotiator – Gerard Nierenberg

Customer Success – Nick Mehta, Dan Steinman and Lincoln Murphy

What Clients Love – Harry Beckwith

Back to top

Money and Personal Life Energy Education 


A Whole New Mind - Daniel Pink

The Essential Jung - Anthony Stoor

Personality Plus - Florence Littauer

Quiet Power – Susan Cain

Outliers: The Story of Success – Malcolm Gladwell

Quiet – Susan Cain

Back to top

Personal Life Energy

Feeling is the Secret – Neville Goddard

As a Man Thinketh – James Allen

Sick Souls, Healthy Minds: How William James Can Save Your Life – John Kaag

Becoming Supernatural – Dr. Joe Dispenza

Breaking the Habit of Being Yourself – Joe Dispenza

The Power of Your Subconscious Mind – Joseph Murphy

The Biology of Belief – Bruce Lipton

Mindset – Carol Dweck, Ph.D

You Are God Enough – Stevie Ray McHugh

The Path to Purpose – William Damon

Big Magic: Creative Living Beyond Fear - Elizabeth Gilbert

Ancient Secrets of a Master Healer – Clint Rogers

Think Yourself Rich – Joseph Murphy

Dreaming True – Robert Moss

Breath – James Nestor

Back to top

Money Energy

The Nicomachean Ethics – Aristotle

A History of Money - Glyn Davies

The Energy of Money – Maria Nehmeth

The Millionaire Next Door - Thomas Stanley and William Danko

Money Secrets – Kim Curtis

The Psychology of Money – Morgan Housel – Verne Harnish

Money and the Meaning of Life – Jacob Needleman

The Monk Who Sold His Ferrari – Robin Sharma

Sudden Money – Susan Bradley

Think and Grow Rich – Napoleon Hill

Back to top

Life Purpose

A Man’s Search for Meaning – Viktor Frankl

The Power of Identity - Bill Wiersma

The Truth About You - Arthur Miller

Unique Ability - Catherine Nomura

Half Time – Bob Buford

From Success to Significance – Lloyd Reeb

A New Earth - Eckhart Tolle

Back to top

Relationships and Communication

Change your questions, change your life – Marilee Adams

Men are From Mars and Women from Venus – John Gray

Difficult Conversations – Douglas Stone

The Power of Appreciative Inquiry – Diana Whitney

Fierce Conversations – Susan Scott

Presenting to Win – Jerry Weissman

Ask – Daniel Solin

Back to top

Family Dynamics

The Preparing Heirs – Williams & Preisser

Smart Couples Finish Rich – David Bach

Wealth in Families – Charles Collier

Navigating the Dark Side of Wealth – Thayer Willis

Inherited Wealth – John Levy

Beating the Midas Curse – Perry Cochell

Silver Spoon Kids – Eileen Gallo

Un-Heritage – Tom Conway

The Three Big Questions for a Frantic Family – Patrick Lencioni

Seeking Succession – Loyd Rawls

Parenting Champions – Lanny Bassham

The Golden Ghetto – Jessie H O’Neill

Back to top


Options Are Power – Donna Peters

Back to top


Life Gives to the Giver – Joe Polish

Give and Take – Adam Grant

Back to top

Health and Wellbeing

Life Force – Tony Robbins

A Guide to the Good Life – William Irvine

Sick Souls, Healthy Minds: How William James Can Save Your Life – John Kaag

Wellbeing – Tom Rath

Lifespan – David Sinclair and Matthew D. LaPlante

From Strength to Strength – Arthur Brooks

Back to top


The Road Less Travelled – M. Scott Peck

Mind Gym – Gary Mack

The Power of Impossible Thinking - Yoram Wind

The 10X Rule – Grant Cardone

You² - Price Pritchett

212: The Extra Degree – Sam Parker

High Performance Habits – Brendon Burchard

The Power of Habit – Charles Duhigg

7 Habits of Highly Effective People – Stephen R. Covey

Back to top

Still Need Help?

Submit a ticket here