Get Sales Insights

This API operation supplies Sales Insights for a participant based on their Natural Behavior results. The values listed at the values on a 0-100 population percentage for a given insight. Higher values indicate stronger behaviors.

This endpoint is to retrieve the 21 Sales Insights. If successful, DNA will respond with the Sales Insights. These sales insights are designed to identify the sales insights for sales professionals, not sales insights for how to sell to this individual. 

The insights covered in this API operation are as follows (listed in the order they appear in the payload):

• Builds New Territories: Scores over 50 indicate an individual's natural tendency to build new sales territories. Scores below 50 indicate that this does not come naturally to the
  individual.
• Compliant Approach: Scores over 50 indicate an individual's natural tendency to follow policies and be comfortable with rules. Scores below 50 indicate that this does not come naturally to the individual.
• Concrete Approach: Scores over 50 indicate an individual's natural tendency to accept existing solutions without further review. Scores below 50 indicate that this does not
  come naturally to the individual.
• Connection Farmer: Scores over 50 indicate an individual's natural tendency to build deep connections. Scores below 50 indicate that this does not come naturally to the
  individual.
• Executes Plans: Scores over 50 indicate an individual's natural tendency to follow processes. Scores below 50 indicate that this does not come naturally to the individual.
• Existing Product Sales: Scores over 50 indicate an individual's natural tendency to sell known products. Scores below 50 indicate that this does not come naturally to the individual.
• Financial Behavior Capability: Combines the propensities for saving, goal drive, and risk-taking. Scores over 50 indicate the propensity to: save money (low spender), take high risks, and build wealth (high goal motivation). Based on DNA Behavior research this is an indicator that the client will have a high propensity to generate long-term wealth. 
• Financial Emotional Intelligence: Scores over 50 indicate an individual's natural tendency to be able to effectively recognize and balance their impulses in not making decisions.
• Financially Responsible: Scores over 50 indicate an individual's natural tendency to sets and manage budgets. Scores below 50 indicate that this does not come naturally to the individual.
• Flexible Approach: Scores over 50 indicate an individual's natural tendency to be spontaneous and resourceful. Scores below 50 indicate that this does not come naturally to the individual.
• Negotiator: Scores over 50 indicate an individual's natural tendency to negotiate to win. Scores below 50 indicate that this does not come naturally to the individual.
• Operating: Scores over 50 indicate an individual's natural tendency to consider in
  approach and reflect before deciding. Scores below 50 indicate that this does
  not come naturally to the individual.
• Prepares Carefully: Scores over 50 indicate an individual's natural tendency to be accurate, well-organized, and cautious. Scores below 50 indicate that this does not come naturally to the individual.
• Problem-Solving: Scores over 50 indicate an individual's natural tendency to resourcefully discover and design solutions. Scores below 50 indicate that this does not come naturally to the individual.
• Promoting: Scores over 50 indicate an individual's natural tendency to seek to connect with and influence others. Scores below 50 indicate that this does not come naturally
  to the individual.
• Reliable Customer Service: Scores over 50 indicate an individual's natural tendency to patiently delivers reliable support. Scores below 50 indicate that this does not come naturally to the individual.
• Risk Behavior: Scores over 50 indicate an individual's natural tendency to be comfortable with taking higher risks (risk appetite).
• Solution-Based Sales: Scores over 50 indicate an individual's natural tendency to sell new sales solutions. Scores below 50 indicate that this does not come naturally to the
  individual.
• Strategic Sales Focus: Scores over 50 indicate an individual's natural tendency to adopt a strategic sales channel approach. Scores below 50 indicate that this does not come
  naturally to the individual.
• Tests Boundaries: Scores over 50 indicate an individual's natural tendency to could cut corners to succeed. Scores below 50 indicate that this does not come naturally to the
  individual.
• Adaptability: Scores over 50 indicate an individual's natural tendency to easily manage
  change. Scores below 50 indicate that this does not come naturally to the
  individual.

{
    "personID": "2a4c1319-1264-4760-9baf-71b76c49c358",
    "buildsNewTerritories": 88,
    "compliantApproach": 54,
    "concreteApproach": 14,
    "connectionFarmer": 8,
    "executesPlans": 58,
    "existingProductSales": 84,
    "finBehaviorCapability": 71,
    "financialEmotionalIntelligence": 93,
    "financiallyResponsible": 73,
    "flexibleApproach": 46,
    "negotiator": 92,
    "operating": 16,
    "preparesCarefully": 58,
    "problemSolving": 98,
    "promoting": 84,
    "reliableCustomerService": 24,
    "riskBehavior": 46,
    "solutionBasedSales": 92,
    "strategicSalesFocus": 95,
    "testsBoundaries": 84,
    "adaptability": 73
}