DNA Advisor Alpha Dashboard

Overview

DNA Advisor Alpha is a behavioral intelligence dashboard designed to help financial advisors, wealth managers, family offices, and advisory firm leaders better understand their teams and client relationships.

The platform converts DNA Natural Behavior Discovery results into practical dashboards. These dashboards help you understand how advisors work with clients and money, how individuals align with advisory roles, and how to communicate with clients based on their natural preferences.

Each person's DNA Natural Behavior Discovery provides 32 behavioral scores, covering 8 Factors and 24 Sub-Factors. These scores form the foundation of the dashboards, including the financial behavior insights.

With DNA Advisor Alpha, you can:

Understand advisor behavior: See how advisors naturally approach relationships, financial decisions, and client management.
Evaluate advisory role fit: Compare behavioral tendencies against role benchmarks.
Improve client engagement: Understand how clients prefer to communicate and make decisions.
Support team development: Explore the behavioral fit of different advisory team structures.
Strengthen family relationships: Identify behavioral differences between family members and support more productive conversations.

Important: DNA Advisor Alpha describes natural behavioral tendencies. It does not judge a person's abilities, guarantee future behavior, or provide financial advice. Use these insights alongside professional judgment and your firm's established processes.

Want to see how DNA Advisor Alpha works?

Teaser Video: Here's a short introduction to the DNA Advisor Alpha Dashboard and its key capabilities.

Watch the teaser: Teaser Video Link

How DNA Advisor Alpha Works

DNA Advisor Alpha uses behavioral discovery results to generate dashboards for your organization.

Here's how the process works:

1. Complete the DNA Natural Behavior Discovery

Each participating advisor, client, or family member completes the DNA Natural Behavior Discovery.

The assessment identifies their natural behavioral tendencies across 8 Factors and 24 Sub-Factors.

2. Upload behavioral results

DNA uploads the completed behavioral results into your organization's private workspace.

Each workspace contains a designated group of people. If your organization works with multiple teams, DNA can establish separate workspaces.

Only people within your organization can access your organization's workspace.

3. Access the available dashboards

Your workspace displays the dashboards enabled for your organization.

Dashboard availability can vary, so your workspace may not contain every dashboard described in this article.

4. Select a team or individual

On most dashboards, you can choose between:

Team average: View the team's combined behavioral profile.
Individual view: Select a specific person using the person picker.

Advisors appear first in the person selection list.

5. Use the built-in page guide

Every dashboard includes a built-in page guide.

Open the guide to understand the information displayed on that page. You can replay it whenever you need additional guidance.

Understanding Your Behavioral Scores

Most dashboards display results as population percentiles (Pop %).

A percentile tells you how strongly a behavioral tendency appears compared with the general population.

For example, a score of 70% means that the tendency is stronger than it is in approximately 70% of people.

Behavioral score ranges

The dashboard uses color-coded bars to distinguish five behavioral ranges:

Hard-wired high: Above 84%.
Strong high: 70–84%.
Mid-Range: 31–69%.
Strong low: 16–30%.
Hard-wired low: 15% or below.

These ranges help you recognize stronger and lighter behavioral tendencies at a glance.

Understanding opposing behavioral pairs

Some dashboards display opposing behavioral tendencies, such as Daring vs Careful.

These pairs show which direction a person naturally leans and how strongly they lean in that direction.

Unlike population percentiles, opposing pairs use the underlying behavioral score.

Direction: A score of 49 or below leans toward one side, while 50 or above leans toward the other.
Mid-Range: 45–55.
Strong: 40–44 or 56–60.
Hard-wired: Below 40 or above 60.

Dashboards with ranked bars also identify the strongest and lightest behavioral results for the selected person or team.

Understanding team averages

The Team average represents a combined behavioral profile.

The team's underlying scores are combined first and then scored, allowing the results to be interpreted as one collective profile.

Core Dashboards and Features

DNA Advisor Alpha organizes its dashboards into four main areas.

Each area answers a different question about your organization's advisors, teams, clients, or family relationships.

1. Leadership — How your firm's leaders lead

The Leadership Team Dashboard helps you understand the behavioral drivers influencing how your leadership team operates.

It includes five opposing leadership driver pairs:

Results vs Relationships
Daring vs Careful
Abstract vs Concrete
Systematic vs Flexible
Promoting vs Operating

It also measures five leadership drivers: Goal Drive, Financial EQ, Enterprising, Empathy, and Approachable.

These insights help leadership teams understand their natural operating styles and consider how behavioral differences influence collaboration and decision-making.

2. Advisory — How each advisor works

The Advisory section focuses on the behavioral tendencies influencing how advisors manage relationships and financial matters.

Advisory Team Dashboard

This dashboard displays sales talent and financial behavior together across 24 figures.

Examples include:

Financial Relationship Management
Financial Planning Management
Wealth Building Motivation
Financial Behavior Capacity

The dashboard also displays six opposing financial behavior pairs:

Results vs Relationships
Risk Taking vs Cautious
Advisor Guided vs Self-Directed
Saving & Budgets vs Spending & Flexible
Goal Driven vs Content
Rational vs Emotional Responses

Two Financial Value Creation dials illustrate how behavior may influence gross and net profit margins compared with a baseline established for your firm.

These dials are illustrative tools, not financial forecasts.

Client Support Team Dashboard

This dashboard provides 12 workplace behavioral insights for individuals responsible for supporting clients.

Examples include:

Patiently Builds Long Term Relationships
Ability to Empathetically Listen
Need for Information Research and Analysis

It also includes five opposing behavioral driver pairs.

These insights help you understand how client support team members naturally approach relationships, communication, and their responsibilities.

3. Role Fit — Matching people with advisory roles

The Role Fit section helps you compare individuals against behavioral requirements for different advisory responsibilities.

Sales Talents Dashboard

This dashboard measures ten sales talents, including:

Builds New Clients
Negotiator
Connection Farmer

These insights describe different natural sales-related strengths.

Advisory Role Fit Dashboard

This dashboard compares an individual's natural behavior against four advisory roles:

Financial Advisor
Relationship Manager
Investment Analyst
Para Planner

For each role, you'll see Behavioral Fit and Cost of Poor Quality (COPQ) risk.

These measures help identify how closely a person's behavior matches a role's benchmark and where support may be beneficial.

Advisory Team COPQ Simulator

This interactive simulator lets you evaluate a seven-person advisory team before finalizing its structure.

The standard team contains:

1 Financial Advisor
2 Relationship Managers
2 Investment Analysts
2 Para Planners

You can place different people into each position and review the team's combined behavioral fit and risk.

The simulator ranks available people from strongest to weakest behavioral fit for each role.

Select Suggest a strong team to populate the positions with the strongest available combination.

You can select the option again to explore the next-best alternative.

4. Clients and Families — Understanding how to engage each client

This section focuses on communication, behavioral compatibility, and relationship management.

Client Differences Dashboard

Compare the behavioral differences between every pair within a family or client group of up to ten people.

This helps identify where individuals have similar approaches and where greater communication effort may be useful.

Client Style Match Dashboard

Compare two clients, such as a married couple, across the 8 Natural Behavior Factors.

The dashboard provides a Style Match score showing how similar their natural behavioral tendencies are.

Advisor/Client Style Match Dashboard

Compare one advisor with each of their clients.

The dashboard highlights the widest behavioral differences first, helping advisors identify where communication adjustments may be helpful.

Advisor/Client Relationship Match Dashboard

Understand how closely an advisor and their clients align on Relationship Engagement.

This provides another perspective on how naturally their relationship approaches may align.

Communication Dashboard

View advisors and clients according to four communication styles:

Take Charge
Outgoing
Patient
Planned

The dashboard also provides guidance on how to approach each person based on their communication preferences.

Marketing Messages Dashboard

This dashboard provides twelve messages tailored to each client's Unique Style.

The messages cover communication and engagement preferences, including how someone prefers to be introduced to an idea, the pace of a conversation, presentation approaches, and closing styles.

The dashboard also identifies the client's purchasing strengths and struggles.

These insights help advisors tailor conversations rather than using the same approach with every client.

Understanding Behavioral Fit and COPQ Risk

The Advisory Role Fit and Team COPQ Simulator dashboards use behavioral benchmarks to evaluate how individuals naturally align with different roles.

Each role benchmark consists of six behavioral traits, with an expected range for each trait.

Behavioral Fit

Behavioral Fit measures how closely an individual's natural behavior matches the role's behavioral benchmark.

A higher fit suggests that the role aligns more closely with the person's natural tendencies.

Cost of Poor Quality (COPQ) Risk

COPQ risk measures the weighted cost of behavioral gaps between an individual and a role.

A trait that falls substantially outside the benchmark range carries more weight than one that falls only slightly outside it.

The aim is to keep COPQ risk below 10%.

The dashboard also provides a trait-level breakdown showing:

The behavioral trait being measured.
The expected benchmark range.
The individual's behavioral score.
The distance between the score and the benchmark range.

A behavioral gap is not a judgment about someone's ability.

Instead, it identifies areas where a role may require someone to work outside their natural preferences.

You can use this information to consider coaching, additional support, responsibility changes, or alternative team structures.

Quick Reference: Understanding Dashboard Measurements

The following table explains the main measures used throughout DNA Advisor Alpha.

Measure	How to interpret it
Behavioral Fit	95% or above: On benchmark. Between 85% and 95%: Worth a look. 85% or below: Plan for it.
COPQ Risk	10% or below: On benchmark. Between 10% and 30%: Worth a look. 30% or above: Plan for it.
Style Match	69% or above: Natural fit. 60–68%: Workable. Below 60%: Needs effort.
Relationship Match	Measures alignment in Relationship Engagement. Uses the same interpretation ranges as Style Match.
Differences	Below 24: Close. 24–32: Some translation needed. 33 or above: Be explicit about differences.
Team Average	The team's scores are combined first and then scored to create one collective behavioral profile.

These measurements provide a starting point for understanding behavioral similarities, differences, and role alignment.

They should be interpreted alongside professional experience and the specific needs of your organization.

Practical Example: Preparing for a New Client Meeting

Consider an advisor preparing for an initial meeting with a new client couple.

The advisor opens the Advisor/Client Style Match Dashboard and reviews their compatibility with the lead client.

The dashboard shows:

Overall Style Match: 84%.
Outgoing difference: 26 points.
Planned difference: 24 points.

An 84% Style Match indicates a natural fit.

However, the breakdown reveals that the advisor is more outgoing and less structured than the client.

This suggests that the advisor could improve the meeting experience by adjusting their approach.

For example, the advisor might:

Prepare a written agenda to provide a clear meeting structure.
Allow time for detailed questions so the client can review information comfortably.
Keep casual conversation brief and focus on the topics the client wants to discuss.

The advisor can then use additional dashboards to prepare more thoroughly.

Client Differences

Review how the two clients differ behaviorally before discussing shared financial goals.

Marketing Messages

Understand the lead client's preferred introduction, presentation, and decision-making approach.

Communication

Identify each partner's natural communication style and consider how to engage both individuals during the conversation.

By combining these insights, the advisor can prepare for a conversation that respects each client's behavioral preferences.

The figures in this example are illustrative.

When Should You Use DNA Advisor Alpha?

DNA Advisor Alpha is particularly useful when financial relationships depend on clear communication, behavioral understanding, and collaboration.

Client onboarding and engagement

Use the dashboards when:

Preparing to meet a new client or family.
Reviewing client communication preferences.
Planning ongoing client reviews.
Preparing for sensitive or difficult financial conversations.

Advisor and client matching

Use Style Match and Relationship Match insights when:

Assigning advisors to clients.
Understanding differences between advisors and clients.
Managing a change of advisor.
Identifying where additional communication effort may be useful.

Advisory team development

Use the Role Fit and Team COPQ Simulator dashboards when:

Designing or expanding an advisory team.
Evaluating behavioral alignment with advisory responsibilities.
Reviewing team composition.
Planning role changes or additional support.

Family governance and succession planning

Use the client and family dashboards when:

Supporting discussions involving multiple family members.
Understanding behavioral differences between generations.
Preparing family governance conversations.
Supporting succession planning discussions.

These insights are especially useful when individuals have different communication preferences or approaches to financial decisions.

Important Considerations and Limitations

DNA Advisor Alpha provides behavioral insight to support better conversations and more informed professional judgment.

However, several boundaries should guide how you interpret the results.

1. Natural behavior is not guaranteed behavior

The dashboards describe natural behavioral tendencies.

People can adapt how they act based on their experience, circumstances, and environment.

Use behavioral insights as a starting point for discussion, not a fixed conclusion about an individual.

2. Behavioral Fit does not measure professional competence

Role benchmarks describe the behavioral demands associated with a position.

They do not measure someone's professional qualifications, technical skills, experience, or overall job performance.

3. Financial Value Creation is illustrative

The Financial Value Creation dials illustrate possible behavioral effects on gross and net profit margins.

They do not provide guaranteed outcomes or financial forecasts.

4. Behavioral insights are not financial advice

The dashboards should not replace investment analysis, financial planning processes, regulatory requirements, or professional judgment.

5. Client and family information must remain protected

Behavioral and financial information is sensitive.

Your organization should manage workspace access, data storage, and information sharing according to its privacy and compliance requirements.

Summary

DNA Advisor Alpha brings behavioral insight into advisory team management, client relationships, and family engagement.

Using DNA Natural Behavior Discovery results, the dashboards help you understand how advisors naturally work, how people align with different advisory roles, and how clients prefer to communicate.

From advisor-client matching to team simulation and succession planning, the platform provides a practical way to apply behavioral understanding to advisory relationships.

The goal is not to label individuals. It's to help you understand behavioral differences and use those insights to support more effective conversations and decisions.

Watch DNA Advisor Alpha in Action