Business DNA Behavioral Business Risks and Workplace Insights

This article applies to DNA Behavior subscribers interested in learning more about business risk/bias and insights related to work life. 

Common Question: 

What behavioral biases and workplace insights are associated with the behavioral traits measured by DNA Behavior? 

What are other ways of describing some of the struggles associated with strong behavioral traits?  

Solution Overview: 

This article describes the Business DNA behavioral risks or biases associated with each behavioral trait measured by DNA Behavior.  When clients know the DNA Behavior pattern, this article provides insight into how biases may play out in decision-making at work and around money. 

Video Walkthrough: 

NOTE:  This video was created using our legacy system.  Some reports and insights mentioned in this video may not be available in the same way in our current system.  If you have a question about where to locate insight, please contact support. 


Below are some business risks/biases associated with each behavioral trait.  Facilitators/leaders can look at the top behavioral traits of participants to draw a clearer picture of some risks that can occur when making decisions. 

Take Charge – tends to set unrealistic goals, does not consult others, and may reject others’ opinions. 

Cooperative – Can withhold true opinions, may be hesitant in making decisions, too dependent on others. 

Outgoing – May be too open with information, can make emotional decisions, likely to overspend 

Reserved – Less willing to share problems, more withdrawn and too private, not easy to approach 

Patient – May procrastinate in decision-making, lacks objectivity, and can compromise too much 

Fast Paced – Can overreact to problems, make changes too fast and be too short-term results focused. 

Planned – Tendency to over-analyze, can be inflexible in planning, and resist change when needed 

Spontaneous – May be impulsive in decision-making, overlook the details and not be sufficiently prepared 

Trusting – Can accept representations at face value, does not set boundaries easily, and can fail to inspect 

Skeptical – May get in the way of ideas, resists delegating, and not transparent, and may be intimidating 

Pioneer – May be overly focused on success, too driven, and may not properly recognize resources needed 

Content – Tends not to change the status quo, may not follow through enough, and fail to initiate action 

Risk Taker – Can create exposures, may cut corners, and not properly see the dangers of decisions 

Cautious – Tends to miss opportunities, avoids new challenges, and can be too fearful of the unknown 

Creative – Not always practical, can fail to execute consistently, makes too many changes 

Anchored – May over-rely on proven methods, discount new ideas, can be too fixed on experiences 


In addition – the DNA system measures combinations of these traits to show more workplace insights specific to participant results.  The insights below are shown as a percentage of the population.  Scores over 70% are considered “High,” scores 31-69% are considered “Medium,” and scores 30% and below are considered “Low” in the system.  It may be helpful to review High and Low scores for insights into decision-making and approaches to getting work done. 

Insights measured are: 




Accepting, Agreeable,  Takes Direction, Underestimates Self, Relaxed 

Desire to Make Decisions 

Influencing, Sets the Direction, Confident 

Could be Abrupt, Insensitive, Poor listener 

Patiently Builds Long Term Relationships 

Patient, Caring, Inclusive, Harmonious 

Over Commits, Loses Focus, Needs boundaries 

Focus on Bottom Line Results 

Outcomes Focused, Price Sensitive, Task 

Balanced Life, Cooperates, Steady 

Sets Goals for Ambitious Plans 

Opportunistic, Ambitious Goals, Drive to Succeed 

Changes Plans, Flexible, Wavers 

Pursues Goals to Stay Focused on the Plan 

Committed, Stays to Plan, Focused 

Track Record, Existing Solutions, Realistic 

Prepared to Focus on and Support Innovation 

Comfortable with New Products and Solutions, New Ideas Focus 

Fact sheets, Bullet points, High Level, Unprepared 

Need for Information, Research and Analysis 

Investigative, Research, Analytical, Structured 

Diplomatic, Sensitive, Vague, Avoids Conflict 

Ease to Communicate Directly and Candidly 

Clear, Blunt, Confronting, Candid 

Finds Stressful, Becomes Emotional, Seeks to Avoid 

Confronts Difficult Issues in Conversations 

Unemotional, Cool, Tough 

Focused on Own Agenda, Misinterprets What is Said, Does not Understand the Problem 

Ability to Empathetically Listen 

Shows They Care, Demonstrates Understanding, Hears the Issues Clearly 

Procrastinates, Considered, Hesitates 

Quickly Makes Decisions With Confidence 

Fast Paced, Bold, Self-assured 

Collaborative, Team Approach, Delegates 

Independently Makes Decisions 

Operates Alone, Independent Thinker, Guarded 

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