Articles And Blogs To Learn More About DNA Behavior

Once you've got the basics, the DNA Behavior blog is the best place to see the ideas in action. It's a large library, so this article points you to the useful starting places grouped by what you're interested in, rather than dropping all of it on you at once. Everything below lives at blog.dnabehavior.com.

If you're brand new: start with the big ideas

These explain what makes DNA Behavior different and why behavior matters:

• Rewriting the Rules of Personality Assessments
• The Behavioral Assessment Advantage
• Behavioral Data Provides Perspective
• From Insights to Impact in 2025

Leadership and teams

• 11 Leadership Styles, Their Pitfalls, and Finding Balance
• Build High-Performance Multigenerational Teams
• Unlocking Team Potential
• The Pervasive Influence of the CEO
• Top Execs Reveal the People-Profit Balance

Money and financial behavior

This is core to what DNA Behavior does, measuring how people behave around money:

• Creating Wealth Starts With Financial Health
• Goal-Based Investing Meets Behavioral Finance
• How Advisors Can Manage Behavioral Bias
• Financial Behavior Traits of the World's Top Executives
• Managing the Rollercoaster Ride of Investor Sentiment

The Money Energy series

Money Energy is an ongoing series on the psychology of money, dozens of short entries, each on one idea (loss aversion, behavioral biases, debt, intuition, and so on). Good for reading one at a time. Start with the overview, then dip in wherever the topic grabs you:

• The Laws That Govern Money Energy (start here)
• A few worth reading early: Loss Aversion, Behavioral Biases, Money Clarity, Seven Toxic Thoughts

Advisors and client relationships

For anyone using DNA Behavior to work with clients:

• Advisor-Client Chemistry
• The Secret to Building Trust With Clients
• Finding the Best Approach for Each Client
• Do You Click or Clash?
• Elevating Advisor-Client Relationships

Hiring, sales, and marketing

• Automate Hiring With AI
• Know Your Leads Before They Knock
• 4 Reasons to Focus on Marketing Personas
• Crafting Hyper-Personalized Emails
• Know Who You Are Investing In

Wellbeing and psychological safety

• What Is Psychological Safety?
• Is Your Organization Psychologically Safe?
• Is Your Career Killing You?
• Behavioral Finance Supports Well-Being

Product and feature updates

If you want to track what's new in the platform:

• Digital Scan Is Now Available in Every Account
• Embedded Discovery Update
• Exciting Updates to the Financial Behavior Report
• How to Use the Webhooks Feature
• Integrating Behavioral Insights Into Slack

Real customer stories

See how organizations actually use DNA Behavior:

• Merit Financial Advisors, Arete Bank, Legacy Planning Advisors, and more under the Customer Spotlight series

Want the full library?

This is only a selection. To browse everything, visit the DNA Behavior blog directly. For deeper technical and scientific detail, see the DNA Science section of this knowledge base.